Zoe Qiu - Designs That Deliver

Designs That Deliver

Each project is like a special delivery, packed with creativity, clarity, and a spark of surprise. From sketches to solutions, I love turning big ideas into experiences that really arrive.

Instructional Design Project

How to Use Cartoons to Facilitate Difficult Conversations in the Workplace

Project Overview

This project was created for my graduate course ETEC 650 – Fundamentals of Instructional Design (Fall 2024). It combines my experience as a comic creator with my background in workplace communication. Through sharing comics on social media, I saw how cartoons can ease tension, spark empathy, and make sensitive topics approachable. My professional experience also revealed that miscommunication—especially across departments—is both common and costly.

To address this, I designed a 30-minute online training module for a virtual North American tech company, showing how cartoons can be used as a tool to bridge communication gaps and foster more effective collaboration.

Evaluating Parent-Focused Social Programs: Building Stronger Communities at C.A.M.E.

Project Overview

This case study showcases my evaluation plan developed in Fall 2024 for the course 636: Evaluation in Education and Training at Concordia University. The project focused on Centre d’Animation Mère-Enfant (C.A.M.E.), a community center in Saint Bruno, Quebec. The evaluation aimed to assess whether parent-focused social programs effectively reduced isolation, strengthened social networks, and improved family well-being. Using a mixed-methods approach—surveys, focus groups, interviews, and cost-benefit analysis—the plan provided evidence-based insights to guide program improvements and support long-term sustainability.

Evaluation Plan

Project Evaluation Plan

Infographic & Job Aid

Transforming instructional design at Duolingo

Project Overview

As part of Course 665 Digital Media for Education (Fall 2025) at Concordia University, I designed an infographic and job aid on the theme AI & Instructional Materials.

The project simulated a scenario where I served as the lead instructional designer at Duolingo, tasked with:

Infographic: showing how AI can be effectively integrated into instructional material design, including tasks, methods, and ethical guidelines.
Job Aid: highlighting one AI tool (excluding ChatGPT), explaining its unique features, and demonstrating how it supports the instructional design process.

Tools: Adobe Illustrator, Photoshop

Air Canada Code of Conduct Learning Product

Project Overview

In Course 665 Digital Media for Education (Fall 2025) at Concordia University, I will design and develop a learning program based on the Air Canada Code of Conduct.

The project required transforming official reports and written materials into an interactive e-learning experience using Articulate (Storyline and/or Rise), while following Air Canada’s visual identity and branding guidelines.

The project will be uploaded in December.

Learning Project

Word Play: Visual Puns for French Learning

Background

This illustration series began in 2020, when I playfully turned French vocabulary into visual puns. What started as a fun experiment soon gained popularity on social media.

It showed me how visual storytelling makes abstract concepts concrete, joyful, and memorable—principles I now bring into Instructional Design to engage learners, lower barriers, and create human-centred learning experiences.

Tools: Photoshop